Public Relations Resources
Find a job in public relations or learn how to handle the media better. No matter what your experience level, these public relations resources have you covered.
Five Reasons for Creating Press Kits
Get free media coverage by creating press kits. See sample press kits components and learn how to create press kits that will generate free buzz.
Get free media coverage by creating press kits. See sample press kits components and learn how to create press kits that will generate free buzz.
Recent Advertising Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Using the Internet to Facilitate Your Market Research
Getting to know your audience and what you need to do to market your company to them has become much easier, thanks to the Internet. Find out how you can use the Internet to learn valuable information about your potential customers.
Getting to know your audience and what you need to do to market your company to them has become much easier, thanks to the Internet. Find out how you can use the Internet to learn valuable information about your potential customers.
When It Comes To PR, Pay For Performance, Not Time
Is your PR machine getting you results based on performance or are you paying by time invested instead? Find out why you could be blowing your PR budget if you're paying by billable hour instead of on a performance basis.
Is your PR machine getting you results based on performance or are you paying by time invested instead? Find out why you could be blowing your PR budget if you're paying by billable hour instead of on a performance basis.
Publicity Mistakes - Don't Sabotage Your Success
Don't sabotage your publicity success by making mistakes. Avoid these mistakes to handle your company's media coverage like a pro.
Don't sabotage your publicity success by making mistakes. Avoid these mistakes to handle your company's media coverage like a pro.
How to Make Sure the Media Never Covers Your Company Again
Run the media off so they won't give you free coverage. Be sure to make these mistakes when holding your press event.
Run the media off so they won't give you free coverage. Be sure to make these mistakes when holding your press event.
The New Rules for Public Relations
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
Blogging as a PR Tool
Blogs can be an effective PR tool that gives you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Blogs can be an effective PR tool that gives you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Advertising Vs. Public Relations
Looking to enter the world of public relations? Get ready to shatter some popular myths.
Looking to enter the world of public relations? Get ready to shatter some popular myths.
10 Differences Between Advertising and Public Relations
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
Organizing a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.